KoKoo (Kontent Kooration) Evolving a Content Curation System To a comprehensive Editorial backend platform

The aim of this paper is to show how a prototypal system, designed as a general purpose stand-alone content curation tool could be evolved by following some alpha user’s feedbacks to an comprehensive multi-service platform. The widespread diffusion of mobile devices, such as smartphones and tablets as long as the availability of mobile wideband services are increasing day by day the number of players in the ICT Market. In such a scenario, following the user needs becomes a critical issue, since it is likely for the users. to find products and services quite similar to the one you are offering, better fulfilling their needs. KOKOO (KOntent + KOO(Ù)ration) is a comprehensive platform made by Telecom Italia R&D division. It is a solution for solving the growing content provider needs to find new and most interesting news to offer to other users on different media, aggregating them in a personal journal with a similar look and feel. Chapter 2 will show the old system (presented also at Nem Summit 2012 showcase), chapter 3 will present user feedbacks and chapter 4 will show the new system and all of its aggregated services, stressing how this was designed by following user feedbacks.