ITS for E-grocery Business: the Simulation and Optimization of Urban Logistics Project

In this paper we investigate the delivery of fresh food by developing an ITS solution and proposing a framework to assess the performance related to its integration in a mobile application, with particular attention to the benefits and diffusion of such tool. The application allows users to monitor the flow along the entire supply chain and enables real-time optimization of route planning and traffic congestion mitigation. The work gives to the e-grocery distribution systems not only technical solutions but also a general approach to directly analyze their effectiveness and to test possible business policies.